Case Study: Meritus Health Partners boosts leads and brand awareness with Responsory's Smart Zones digital advertising campaign

Meritus reaches 4,250,800 impressions with Responsory

Meritus, a non-profit cooperative health insurance company, wanted to reach small business owners and benefits administrators in Arizona to generate quality leads and boost brand awareness. The vendor Responsory was engaged to help them achieve this.

Responsory implemented a Smart Zones digital advertising campaign to target demographically viable small businesses. The solution generated over 4.2 million impressions and nearly 4,000 clicks, achieving a clickthrough rate nearly double the industry average. This provided Meritus with actionable leads for their sales team to follow up with.

Meritus