Case Study: Meritus boosts brand awareness and enrollment engagement with Responsory

Meritus nearly doubles clickthrough rate in a 3-month campaign with Responsory

Meritus Health Partners, Arizona's only CO-OP health insurer, faced the challenge of boosting brand awareness and engaging new members for its second ACA enrollment period. Their goal was to specifically reach uninsured prospects who value a healthy lifestyle and alternative healthcare options. The vendor Responsory was engaged to address this challenge using a digital advertising campaign.

Responsory utilized proprietary profiling and modeling to identify likely prospects and deployed a cookie-free Smart Zones digital advertising campaign with targeted banner ads and a dedicated landing page. This solution delivered a clickthrough rate nearly double the insurance industry average. Conversions via the landing page form and phone calls exceeded Meritus's expectations.

Meritus