Case Study: International Masters Publishers boosts direct mail performance with Responsory

International Masters Publisher boosts payment conversions and retention with Responsory

International Masters Publishers, a global leader in direct marketing, faced the challenge of declining consumer interest and needed to boost the performance of its direct mail customer acquisition packages while significantly reducing production costs. They engaged the vendor Responsory for consulting services, a marketing audit, and creative development to address these issues.

Responsory conducted an in-depth audit and developed new marketing strategies, which included creating several unique direct mail packages for IMP's key brands. Their solution focused on segmenting audiences, underscoring product value, and revamping invoice content to improve customer retention. While specific results are confidential, one of the new packages beat the control group in terms of customer payment conversions and retention, and the efficient new formats successfully reduced production costs.

International Masters Publisher