Case Study: Hikma Pharmaceuticals boosts awareness and engagement with Responsory’s rapid Kloxxado launch

Hikma Pharmaceuticals launches Kloxxado in 6 months with Responsory

The vendor Responsory helped Hikma Pharmaceuticals with the urgent launch of Kloxxado, a new higher-dose naloxone nasal spray. The challenge was to rapidly build brand awareness and gain market share in a space with an established leader, requiring a swift and compliant digital product launch.

Responsory implemented a fast-paced digital strategy, using its Direct Branding process to launch the Kloxxado.com website within six months. The solution included paid search and digital display ads. This led to high early engagement, with over 9,300 pageviews in two months, driven largely by the site's clear information and a savings card feature, with 61% of traffic coming from the paid campaigns.

Hikma Pharmaceuticals