Case Study: Hikma Pharmaceuticals boosts Kloxxado visibility and traffic with Responsory

Hikma Pharmaceuticals boosts Kloxxado traffic 25% with Responsory

The vendor Responsory worked with Hikma Pharmaceuticals to address challenges for its Kloxxado® product. After launching this higher-dose naloxone spray, the brand faced a shifting market as its primary competitor became available over-the-counter and new treatments emerged. Hikma needed to pivot Kloxxado®'s digital strategy to maintain growth and ensure access to the life-saving medication.

Responsory implemented a comprehensive digital marketing and web design solution. They overhauled the brand website with an updated look, SEO-rich content, and audience-specific sections, then drove traffic via a refreshed paid strategy including digital display and Reddit campaigns. The results included an average 25% month-over-month increase in website traffic, strong keyword rankings, and over 500,000 impressions in the first month of the Reddit initiative.

Hikma Pharmaceuticals