Case Study: The Intersect Group achieves more appointments and new job orders with Responsory

Highly Targeted Campaign Opens Doors To New Opportunities

The Intersect Group, an Atlanta-based IT and F&A staffing and consulting firm, needed to stand out in a highly competitive staffing market and generate new leads. Responsory helped the company boost brand awareness and reach targeted decision-makers with a multichannel campaign using direct mail, a landing page, email, phone follow-up, and digital advertising.

Responsory’s highly targeted campaign successfully opened doors to new opportunities for The Intersect Group, generating appointments for sales reps across all markets. In Charlotte alone, the effort produced 31 appointments and 23 new job orders, with 160 dimensional mail pieces sent and a .12% CTR on digital banner ads.

The Intersect Group