Case Study: Health Alliance achieves higher response rates with Responsory

Health Alliance doubles clickthrough rates with Responsory

The customer, Health Alliance Medical Plans, sought to increase its market share for individual health insurance in Illinois, specifically targeting a segment of pre-Medicare Baby Boomers. They faced a highly competitive market and needed a multichannel approach. The vendor, Responsory, was engaged to address this challenge.

Responsory implemented a multichannel marketing program that included a targeted Smart Zones digital advertising campaign alongside direct mail, email, social media, video, and PR. The solution focused on prospects with healthy living tendencies. As a result, Responsory reports that their Smart Zones campaigns for clients like Health Alliance consistently achieve click-through rates that are double those of standard advertising platforms.

Health Alliance