Case Study: Security Health Plan achieves fresh leads and stronger commercial growth with Responsory

Fresh Strategy and Creative Yield Healthy Outlook

Security Health Plan (SHP) was looking for a partner to take its Commercial/Group Sales marketing to the next level and strengthen its market position. It turned to Responsory for support, including branding, digital/web, direct mail, and multichannel marketing services.

Responsory used its Direct Branding® process, combining research with a new Commercial Marketing Plan that refreshed creative, aligned messaging, and mixed direct mail, Smart Zones digital advertising, content, landing pages, and broker co-op marketing. The result was fresh leads, stronger sales support, and help growing SHP’s Small and Large Group, School District, and State Plan segments.

Security Health Plan

Amir Zaman

Director, Business Marketing