Case Study: EyeMed Vision Care boosts broker response rates with Responsory's cost-efficient direct mail campaign

EyeMed Vision Care boosts response to 31.4% and saves 36% on production with Responsory

EyeMed Vision Care, a vision benefits company, faced the challenge of getting time with busy brokers and employer decision makers. Their direct marketing agency, Responsory, was tasked with creating a new multichannel campaign to generate leads and build these key relationships while optimizing return on investment.

Responsory devised a test of two direct mail formats, both offering premium sunglasses for a meeting. The more cost-effective slider format package achieved a 31.4% response rate, slightly outperforming the box format and beating the campaign's goal. This new approach also uncovered a potential 36% savings in production costs for future campaigns.

EyeMed Vision Care