Case Study: EyeMed Vision Care achieves a 15% response rate with Responsory's multichannel broker campaign

EyeMed Vision Care books 109 sales appointments with Responsory using a 15% response campaign

EyeMed Vision Care, a vision benefits provider, faced the challenge of engaging a historically cold and unresponsive list of broker prospects. To cut through the industry clutter and generate meetings, they partnered with the vendor Responsory on an integrated marketing campaign.

Responsory developed a multichannel "Make a Wish" campaign that blended dimensional mail, a high-value Amazon Echo Dot offer, digital advertising, and a custom Alexa Skill. This innovative solution delivered exceptional results, directly generating 109 sales appointments and achieving a remarkable 15% response rate. The campaign successfully positioned EyeMed as a forward-thinking partner and thawed previously cold relations.

EyeMed Vision Care