Case Study: EyeMed Vision Care achieves a 31% response rate with Responsory

EyeMed Vision Care achieves 31% response rate with Responsory

Vendor Responsory partnered with EyeMed Vision Care to address a significant marketing challenge. EyeMed needed to quickly engage a list of cold insurance broker leads, who typically focus on major medical insurance, within a tight three-week deadline to promote their ancillary vision care benefits.

Responsory implemented a fast, multi-channel strategy using direct mail, email marketing, and a landing page, centered on a "Rock your look and your book" theme. By employing A/B testing within the direct mail, they identified that a prominent call-to-action performed three times better than a subtle one. This approach led to an outstanding 31% response rate, effectively converting the cold leads and providing actionable insights for future campaigns.

EyeMed Vision Care