Case Study: CM Cares achieves 400% of its scholarship application goal with Responsory

Diverse, Far-Reaching Campaign Inspires Strong Response

CM Cares, the new foundation from Church Mutual, wanted to launch a $250,000 scholarship program for future religious leaders and needed to reach religious students, higher education audiences, insurance professionals, customers, and employees nationwide. CM Cares worked with Responsory to create and execute a marketing launch plan that could generate broad awareness and applications.

Responsory used a segmented, multichannel campaign spanning direct mail, print and digital advertising, webpage design, email marketing, content development, and public relations. The four-month effort drove more than 3,100 site visitors and exceeded the first-year application goal by almost 400 percent, helping CM Cares spread the word widely and attract strong interest.

CM Cares