Case Study: Badger Meter achieves more leads and product launch success with Responsory direct mail

Dimensional Mail Wins Gold

Badger Meter worked with Responsory to jumpstart the launch of its BEACON product and create a direct marketing campaign aimed at decision-makers. The company needed a way to generate sales inquiries, build buzz, and support the product launch with a standout direct mail piece.

Responsory developed a high-impact, three-dimensional direct mail package that highlighted BEACON’s innovations and benefits and aligned with other launch materials. The campaign generated a significant number of leads, helped Badger Meter write quotes for more than 36% of targets and sell Starter Kits to over 14% within four months, and contributed to the BEACON launch winning a 2014 MarCom Gold Award.

Badger Meter

Judson Luke

Integrated Marketing Services Manager