Case Study: Financial Services Client achieves 45% higher conversion rate with Responsory

Digital Ad Campaign Harvests 45% Higher Conversion Rate

Financial Services Client needed a way to forecast purchase intentions and reach “Tier Two” agriculture prospects—about 60,000 U.S. farmers—who were most likely to buy sales and leases of new and used agriculture/turf and construction/forestry equipment through their dealers. The client turned to Responsory and its Smart Zones digital advertising service to drive these prospects to complete an online purchase-intention survey using specialized IP-zone, no-cookie targeting.

Responsory launched a 3-month Smart Zones campaign that delivered nearly 2 million highly targeted impressions and exceeded expectations for a single-channel effort. The campaign achieved a 0.17% clickthrough rate, more than double the financial industry average, and an 18.4% click-to-conversion rate, 45% higher than the average financial campaign conversion rate, while lowering cost per lead by about $2 versus prior Tier Two efforts.