Case Study: Milwaukee Water Works celebrates its 140th anniversary with Responsory

Commemorative Content Resurrects Consumer Interest

Milwaukee Water Works wanted a special way to mark the 140th anniversary of its historic North Point Tower and needed a commemorative brochure that would honor the landmark while fitting its brand standards. Responsory was brought in to create the content for this online and archived piece, which was meant to celebrate the tower’s role in the utility’s early history.

Responsory developed a distinct commemorative brochure using vintage photographs, 19th-century-inspired design elements, and tailored copy that highlighted the history of Milwaukee Water Works. The final result stood out as a memorable anniversary piece that aligned with MWW branding and successfully supported the celebration and historical archive.

Milwaukee Water Works