Case Study: Civil War Round Table of Milwaukee boosts member engagement with Responsory

Civil War Round Table of Milwaukee revitalizes a 70-year-old brand with Responsory

The Civil War Round Table of Milwaukee, a historic membership organization, faced the challenge of an outdated brand and a dilapidated web presence that hindered member retention and new recruitment. They engaged Responsory for branding, content, and digital marketing services to create a functionally sophisticated website that could promote events and integrate with social media.

Responsory updated the organization's brand identity while preserving its historical significance and applied it to a new archival-inspired website. The solution featured large sepia-toned imagery and seamless Facebook integration. The reinvigorated web presence spurred member and new member engagement, making it easy for users to find events and join the organization.

Civil War Round Table of Milwaukee