Case Study: Interfaith Older Adult Programs achieves a refreshed, stronger brand identity with Responsory

Care & Reverence Required for Rebrand

Interfaith Older Adult Programs, Milwaukee’s largest nonprofit serving older adults, needed to refresh its dated image while preserving the long-standing equity of the Interfaith name. Responsory was brought in to help the organization develop a stronger identity through branding services.

Responsory created a fresh logo and brand standards and rolled them out consistently across digital, collateral, out-of-home advertising, signage, direct marketing, and more. The new brand identity has helped the 40-year-old organization better communicate its life-changing services, strengthening how it presents its mission to help older adults lead engaged, safe, and active lives.

Interfaith Older Adult Programs