Case Study: Care Independent Care Health Plan reduces cost per lead by 30% with Responsory

Care Independent Care Health Plan cuts cost per lead 30% with Responsory

Care Independent Care Health Plan, a health insurance provider for low-income residents in Wisconsin, approached Responsory with a challenge to improve their marketing ROI. Their existing direct mail campaign had a strong but waning response rate and was expensive to produce.

Responsory designed and tested new direct mail concepts, one of which immediately outperformed the existing control. This new approach had a lower production cost. Through ongoing testing and development, Responsory helped the client avoid creative fatigue and launch new products. As a result, Responsory’s new control reduced Care's cost per lead by 30% and helped them compete for market share against larger insurers.

Care Independent Care Health Plan