Case Study: Care Independent Care Health Plan boosts Medicare enrollments by phone with Responsory

Care Independent Care Health Plan boosts Medicare enrollments before the September 30 deadline with Responsory

Care Independent Care Health Plan, a Medicare Plan HMO D-SNP provider in Wisconsin, needed to quickly boost enrollments for its new OTC benefit card program before a fast-approaching deadline. Their challenge was engaging an audience that preferred to enroll by phone through digital channels. Responsory was engaged to develop a strategic digital campaign to drive phone enrollments.

Responsory implemented a solution using Smart Zones for audience targeting and display ads, paired with a custom landing page optimized for phone conversions. The page featured a sticky toll-free number, a call-back form, and elements to create urgency. This strategic approach successfully generated a significant number of qualified leads and drove a notable increase in phone enrollments, meeting the client's urgent deadline.

Care Independent Care Health Plan