Case Study: Blue Cross and Blue Shield of Michigan boosts Medicare engagement with Responsory

Blue Cross and Blue Shield of Michigan - Customer Case Study

Blue Cross and Blue Shield of Michigan wanted to better engage Medicare prospects approaching age 65 without disrupting its existing direct mail program. The company turned to Responsory for help improving response rates and standing out in a crowded Medicare market using direct mail, email, and landing pages.

Responsory created a multichannel solution that added opt-in database building, informative email sequences, and content-rich landing pages that answered common Medicare questions while highlighting Michigan’s 800 number. The approach improved Blue Cross and Blue Shield of Michigan’s multichannel integration, drove prospects to helpful resources, and encouraged them to click and call.

Blue Cross and Blue Shield of Michigan