Case Study: Associated Bank achieves strong new-market conversion with Responsory's multichannel campaign

Banking On A New Market

Associated Bank needed help entering new markets and identifying the best prospects for an “impact” campaign. The bank turned to Responsory for customer profiling, market research, and campaign strategy, including direct mail and Smart Zones digital advertising.

Responsory built ideal prospect models, analyzed the competitive landscape, and developed creative messaging tailored to two key demographics. The campaign delivered strong measurable results, with Responsory’s Smart Zones digital ads achieving a 0.16% clickthrough rate and a 15% conversion rate in both new markets.

Associated Bank