Case Study: Badger Meter boosts BEACON product launch with Responsory dimensional mail

Badger Meter generates leads and sells Starter Kits to 14% of targets with Responsory

Badger Meter sought to generate significant buzz and sales inquiries for the launch of its new BEACON product. To achieve this, they partnered with Responsory to develop a high-impact direct marketing campaign aimed at key decision-makers.

Responsory created a three-dimensional direct mail package designed to capture attention and communicate the product's benefits. This solution successfully generated a high number of leads, enabling Badger Meter to write quotes for over 30% of its targets and sell Starter Kits to more than 14% within just four months. The campaign by Responsory also won the 2014 MarCom Gold Award for the product launch.

Badger Meter