Case Study: Badger Meter achieves 8:1 ROI and increased media placement value with Responsory

Badger Meter - Customer Case Study

Badger Meter, a global manufacturer of flow measurement and control products, wanted to expand beyond strong financial and corporate coverage and increase visibility in vertical markets to strengthen brand positioning and generate sales leads. After a media relations review, the company partnered with Responsory for public relations support to help boost exposure in key trade channels.

Responsory developed a proactive trade media relations program focused on priority publications and trade shows, supported by targeted media research, an annual opportunities calendar, and stronger editor relationships. The campaign delivered multiple placements, increased media placement value by more than 50% in the second full year, and achieved an 8-to-1 ROI.

Badger Meter