Case Study: Associated Bank drives new-market growth with Responsory

Associated Bank drives 15% conversions with Responsory

Associated Bank faced the challenge of expanding into new markets where their brand was unknown. They needed to stand out from established competitors, identify the right prospects, and deliver resonant messaging. To achieve this, they partnered with vendor Responsory for a campaign utilizing digital marketing and direct mail.

Responsory implemented a data-driven solution that blended market analysis with targeted outreach. This included crafting differentiated messaging, deploying a direct mail campaign, and using precise digital ads. The results were a 0.16% digital ad clickthrough rate and a high 15% conversion rate, successfully introducing Associated Bank to new ideal customers.

Associated Bank