Case Study: ASQ engages prospects with an interactive infographic and video from Responsory

ASQ launches a 2-minute certification guide video with Responsory

The American Society of Quality (ASQ) engaged the vendor Responsory to create a step-by-step guide for potential customers navigating its certification process. The challenge was to develop engaging content to help quality professionals understand the path to earning career-boosting certifications.

Responsory conceptualized an interactive infographic and then proposed repurposing it into a two-minute video. This solution provided ASQ with two vibrant content pieces for use across multiple channels, including their website, email, and social media. Responsory's work successfully drove a great deal of highly qualified traffic, leading prospects to take the essential first steps toward certification.

ASQ