Case Study: Vonage achieves 70% more TAM leads with ResponsePoint

Vonage - Customer Case Study

Vonage, a global cloud communications company, faced challenges in identifying and penetrating its total addressable market within Salesforce, optimizing sales outreach sequences, and re-engaging lost opportunities. To address this, they partnered with ResponsePoint, which utilized its RightLeads Activated Data Platform and specialized expertise.

ResponsePoint implemented a solution involving data unification, AI analysis of outreach sequences, and intent-based enrichment. This identified 11,000 target accounts and built 100,000 contacts, leading to a 70% increase in TAM leads and a 4x increase in responses for the best-performing sequence. The vendor also delivered a 3x increase in activated go-to-market data with 95% precision in sales funnel visibility.

Vonage