Case Study: a global telemarketing manufacturer doubles sales leads with ResponsePoint

Telemarketing Program Produces Twice the Average Sale

The client, a global manufacturer and leader in energy management, faced challenges with an outdated customer database for a legacy product line and aggressive competition. They engaged ResponsePoint to help track their large installed base, generate new sales, and counter claims that their products were obsolete.

ResponsePoint implemented a targeted telemarketing program to refresh the database, qualify sales-ready leads, and identify opportunities for a new repair service. The solution generated 88 qualified leads worth an expected $2.3 million in revenue from a $40,000 investment, forecasting a 5,750% ROI. ResponsePoint also profiled over 1,000 accounts, providing crucial data for future nurture campaigns.