Case Study: NorthShore Care Supply boosts customer engagement with ResponseiQ

NorthShore Care Supply - Customer Case Study

NorthShore Care Supply, a leading direct-to-consumer retailer of premium incontinence supplies, needed a better way to connect overwhelmed shoppers with expert help. Many visitors were frustrated by the confusing and personal nature of product selection, reluctant to call about an embarrassing issue, and often unaware that live support was available during extended hours. ResponseiQ’s callback widget was introduced to make support more visible and approachable early in the customer journey.

With ResponseiQ, NorthShore Care Supply implemented a customizable callback widget that highlighted live, local support, reduced the friction of initiating a call, personalized the experience with a human touch, and communicated extended support hours. The result was increased customer engagement with support, more calls during extended hours, and stronger customer confidence, loyalty, and conversions. NorthShore Care Supply also reported that customers appreciated the easier way to reach out, especially for a sensitive topic.

NorthShore Care Supply