Case Study: bOnline increases inbound calls and sales with ResponseiQ

bOnline’s 16.5% Increase in Calls

bOnline, a growing UK ICT company providing website design and telecoms connections for small businesses, needed a better way to convert inbound leads from its online landing pages. Working with a limited marketing budget, the team wanted to improve callback request performance and contact rates, especially since call-backs were historically prioritised below incoming calls. ResponseiQ’s callback widget and Lead Connect were trialled to address this challenge.

With ResponseiQ integrated into bOnline’s landing pages, callback requests were treated as incoming calls for sales agents, improving responsiveness and competitiveness across the team. The results were strong: inbound calls from landing pages increased by 16.5% over 10 weeks, contributing to higher sales, and the platform also became a useful sales coaching tool through call data, reports, and recordings. ResponseiQ delivered both immediate conversion gains and ongoing value for bOnline’s sales team.

bOnline