Case Study: bOnline achieves 16.5% more inbound calls with ResponseiQ

bOnline boosts inbound calls by 16.5% with ResponseiQ

bOnline, a UK-based ICT company providing website design and telecoms to small businesses, faced a challenge with low conversion rates from its online callback requests. Working with a limited marketing budget, these requests were often deprioritized by sales agents, leading to missed opportunities. To address this, bOnline turned to ResponseiQ's callback widget and Lead Connect service to improve their contact rate.

By implementing ResponseiQ's solution, callback requests were triggered as incoming calls, creating urgency and improving agent response. This resulted in a 16.5% increase in inbound calls from landing pages over a 10-week period, leading to a significant boost in sales. Furthermore, ResponseiQ provided valuable data and call recordings that were used for sales coaching, dramatically improving agent performance.

bOnline