Case Study: Logitech drives retail and digital brand growth with Response

Logitech drives a 53% sales surge with Response

Logitech partnered with the vendor Response to enhance its brand presence and consumer engagement across various markets over a long-term partnership. The challenge involved executing impactful product launches and marketing campaigns at retail and in new digital arenas to maintain a competitive edge and connect with consumers.

Response implemented a comprehensive solution spanning retail merchandising, interactive displays, category management, and full 360° digital campaigns. This included initiatives like the "My Happy Space" and "Play Never Ends" campaigns. The results were significant, including a 53% sales surge in LATAM, a 23x return on ad spend, over 29 million video views, and the achievement of the #1 best-selling PC gaming headset spot on Mercado Libre.

Logitech