Case Study: Carrier achieves brand growth and portfolio clarity with Response

Carrier boosts service growth with Response, signing 30,000+ BluEdge contracts in 24 months

The customer Carrier faced a series of high-stakes brand challenges, including an overly complex portfolio of 38 brands that was impacting valuation ahead of a sale, a massive but unbranded service business, and a need to reposition its digital platform. To address these, they partnered with the vendor Response for comprehensive brand strategy and creative services.

Response implemented a multi-faceted solution, consolidating Carrier's 38 Chubb brands down to 8, building the new BluEdge service brand from scratch, and repositioning the Abound platform. The measurable results were significant, including a 210% increase in enterprise value for Chubb ahead of its sale, over 30,000 new BluEdge service contracts signed within 24 months, and a stronger, unified brand architecture. Response has served as Carrier's brand partner for over a decade.

Carrier