Case Study: Xiidra achieves 30% higher prescription fill rate with Response Media's behavioral science CRM

Xiidra drives 30% higher prescription fill rates with Response Media

The customer Xiidra faced the challenge of educating patients about chronic dry eye disease and overcoming barriers to treatment adoption for its prescription medication. To address this, vendor Response Media implemented a data-driven CRM program called Xiidra Insider, which was informed by behavioral science research.

Response Media's solution used personalized content and email journeys with stage-specific messaging to address patient doubts and motivate action. This approach resulted in a 30% higher prescription fill rate for members compared to non-members. Members were also twice as likely to continue treatment long-term, and the platform became a significant contributor to new Xiidra prescriptions.

Xiidra