Case Study: Silk drives product trials and repurchase intent with Response Media

Silk drives 86% trial rate for Protein + Nutmilk with Response Media

Silk, a plant-based beverage brand, faced the challenge of launching its new Protein + Nutmilk product into a crowded and competitive market. The key hurdles were cutting through the noise to create significant buzz and convincing hesitant consumers to trial the new product over their trusted brands. To address this, they partnered with vendor Response Media on an advocacy program.

Response Media implemented a solution leveraging CRM insights to identify and engage potential advocates. Their multifaceted approach included targeted influencer outreach and personalized emails. The results were highly successful, with the program reaching capacity in a single day. This strategy drove an 86% trial rate among participants, and 76% indicated a strong intent to repurchase, demonstrating a significant impact on both product adoption and fostering brand loyalty.

Silk