Response Media
36 Case Studies
A Response Media Case Study
Sartori, a premium cheese maker, faced the challenge of identifying which advertising creative would yield the highest conversions for subscriber acquisition. Their goal was to optimize this acquisition strategy while maintaining cost efficiency. To address this, they partnered with Response Media.
Response Media implemented a comprehensive testing strategy using targeted digital media and a sweepstakes. They built a robust CRM integration program to nurture subscribers through personalized email communications. This solution delivered impressive results for Sartori, including 95,000 acquisitions, an extremely low $1.59 effective cost per acquisition, and a 26% average onboarding click-through rate.