Case Study: Prilosec OTC boosts conversions and brand loyalty with Response Media

Prilosec boosts trial-to-purchase conversion 40% with Response Media

Prilosec OTC faced the challenge of standing out in a crowded digital marketplace to reach heartburn sufferers overwhelmed with online information. To cut through the noise and attract new users, the brand partnered with vendor Response Media on a targeted digital marketing campaign.

Response Media implemented a comprehensive strategy using multi-channel engagement and audience insights. This included an efficient sample request screening process to reach highly qualified prospects and premium educational downloads to drive awareness. The solution yielded a 40% increase in trial-to-purchase conversions and a 1.5X increase in future purchase frequency, significantly exceeding its download goal by 50%.

Prilosec