Case Study: Pampers drives $10M+ in sales and a 31% lift in repeat purchases with Response Media

Pampers drives $10M+ in sales and 31% more repeat purchases with Response Media

Pampers, a global leader in baby care products, faced the challenge of cutting through a competitive market to build genuine connections and foster lasting loyalty with new and prospective parents. To enhance loyalty and drive sales, they partnered with Response Media to optimize their Customer Relationship Management (CRM) program.

Response Media implemented a multi-faceted, omnichannel strategy over six years, utilizing digital media, mobile ads, co-registration, and personalized email campaigns to target parents at crucial touchpoints. This solution led to a remarkable 31% year-over-year increase in member purchases and generated a net impact of over $10 million in sales for Pampers, while also adding over one million new parents to their customer base annually.

Pampers