Case Study: Microf boosts financing credit applications with Response Media

Microf boosts financing credit applications 25% with Response Media

Microf, a provider of financing solutions for residential HVAC system replacements, faced the challenge of increasing the number of credit applications while simultaneously reducing costs and improving lead quality. They partnered with vendor Response Media to address this need.

Response Media implemented its Verde System to vet and qualify leads through targeted digital campaigns and personalized email outreach. This solution delivered 62% more prospects, drove a 25% increase in new financing credit applications, and generated over $130,000 in incremental sales volume for Microf.

Microf