Case Study: Marzetti Foods boosts Pinterest traffic and brand loyalty with Response Media

Marzetti Foods boosts brand site traffic 56% with Response Media

Marzetti Foods faced the challenge of standing out in a crowded digital space to increase brand awareness and drive engagement, particularly with busy moms. They partnered with the vendor Response Media to develop a strategic paid media solution.

Response Media implemented a tailored Pinterest strategy to showcase Marzetti's recipes, leveraging the platform's visual nature and targeting capabilities. This solution drove a 56% increase in brand site traffic, achieved an average cost per site visit of $0.34, and resulted in a 4x increase in daily Pinterest followers for Marzetti.

Marzetti Foods