Case Study: Magic Leap turns tech enthusiasts into advocates with Response Media

Magic Leap grows email list 12x with Response Media

Magic Leap, a pioneering technology company, sought to introduce its Mixed Reality platform to a niche audience of tech enthusiasts and developers. The challenge was not just to generate awareness but to foster deep engagement, drive adoption, and cultivate long-term advocacy within a highly competitive market. To navigate this complex journey, they partnered with vendor Response Media to implement precision digital strategies.

Response Media developed a sophisticated strategy involving audience segmentation, targeted paid media campaigns, and an integrated email nurture program. This approach guided prospects seamlessly from initial discovery through to purchase and advocacy. The solution delivered significant results for Magic Leap, including $4 million in attributed incremental sales, a 12x growth of their email subscriber list in a single year, and a 9x increase in email engagement rates.

Magic Leap