Case Study: Synovus Private Wealth Management boosts qualified leads and client conversations with Response Media

Leading Financial Institution boosts qualified leads 300% with Response Media

The customer, Synovus Private Wealth Management, faced the challenge of initiating meaningful conversations with high-net-worth individuals (HNWIs) in a competitive financial market. They struggled to stand out, attract qualified leads, and establish themselves as trusted advisors. The vendor, Response Media, was engaged to address this challenge using a comprehensive marketing strategy.

Response Media implemented a solution featuring targeted white papers, personalized email drip campaigns, and integrated automation with IBM Watson and Salesforce. This strategy generated a 300% increase in qualified leads, a 43% click-through rate to a key whitepaper, and a 20% increase in client conversations for Synovus.

Leading Financial Institution