Case Study: Ipsos achieves hyper-targeted panel growth with Response Media

Ipsos reduces cost per interview by 63% with Response Media

Ipsos, a global leader in market research, faced the challenge of acquiring millions of hyper-targeted consumer panelists amidst growing digital competition and evolving consumer behaviors. They needed a solution that would maintain panel quality, optimize acquisition costs, and provide the agility to adapt to changing client targets. Ipsos partnered with Response Media for its data-led panel acquisition strategies.

Response Media implemented a solution using data-led models to identify over 30 specific audience segments, forming the foundation for agile, multi-tactic acquisition programs. By harnessing best-in-class media optimization and advanced modeling, Response Media helped Ipsos achieve a 162% increase in panel composition and quality, a 63% reduction in cost per interview, and a 25%+ increase in panelist recruitment volume.

Ipsos