Case Study: Huggies boosts parent engagement with Response Media

Huggies cuts acquisition costs by 59% with Response Media

Huggies, a Kimberly-Clark brand, faced challenges in connecting with expectant mothers and parents due to a difficult registration process and inefficient targeting for its Huggies Rewards program. They partnered with Response Media to enhance the customer experience, refine their outreach, and optimize the enrollment process to build more meaningful relationships.

Response Media implemented a comprehensive transformation of the program, which included streamlining the registration experience and developing a laser-focused data strategy to target expectant mothers. They also created a new multi-touch SMS and email welcome series to drive engagement. This solution led to a 59% decrease in acquisition costs, a 7x increase in app engagement, and a 70% improvement in target audience comprehension for Huggies.

Huggies