Case Study: FOXiT boosts brand awareness and drives 10K+ trial downloads with Response Media

FOXiT drives 10K+ trial downloads with Response Media

FOXiT, a leading provider of PDF solutions, faced the challenge of increasing consideration and preference among IT decision-makers in a market dominated by established competitors. The vendor, Response Media, was engaged to develop a comprehensive strategy to build trust and break through the noise.

Response Media implemented a digital-first strategy using in-depth audience research and multi-variate testing to refine messaging. They employed a cross-channel approach using programmatic display, video, CTV, social media, and sponsored content to precisely target IT decision-makers. The results included 473,000 ad interactions, over 10,000 trial downloads, and a 23% increase in brand awareness.

FOXiT