Case Study: Disney Parks and Resorts boosts Millennial Parent bookings with Response Media's data-driven acquisition campaigns

Disney Parks and Resorts drives $1.5M+ in bookings with Response Media

The customer, Disney Parks and Resorts, faced the challenge of efficiently reaching and acquiring new visitors, with a specific focus on engaging Millennial Parents in a competitive market. Response Media leveraged its proprietary data and analytics platform to address this challenge.

Response Media crafted a tailored buyer segmentation strategy to identify key audiences and then executed a multi-channel campaign using digital media and direct mail, followed by a data-led email nurture strategy. This solution drove over $1.5 million in bookings, generated more than 3 million inquiries and registrations, and achieved a 6:1 return on advertising spend for Disney Parks and Resorts.

Disney Parks and Resorts