Case Study: Cedar Fair boosts overnight stays with Response Media

Cedar Fair drives $1.4 million in incremental sales with Response Media

Cedar Fair, a renowned amusement park destination, faced the challenge of increasing overnight stays and generating incremental revenue amidst a competitive leisure market. They partnered with Response Media to address this need.

Response Media implemented a comprehensive, audience-segmented marketing campaign for Cedar Fair. The solution involved custom content and targeted communications, which successfully drove $1.4 million in incremental sales and achieved a 5:1 return on advertising spend. The campaign also added over 112,000 consumers to Cedar Fair's email program and secured an average booking value of $1,800 for overnight stays.

Cedar Fair