Case Study: Playa Bowls drives sales and loyalty growth with Response Labs

Playa Bowls boosts all shop sales 39% with Response Labs

Playa Bowls partnered with Response Labs to leverage a cultural moment, National Açaí Day, to drive sales and grow its loyalty program. The challenge was to increase traffic across all shop locations, deepen member engagement, and acquire new Playa Rewards® members through an effective omnichannel campaign.

Response Labs implemented a campaign that utilized CRM, print, and paid media channels. The solution included a personalized "Find Your Perfect Açaí Bowl" quiz, a clear redemption guide, and a social call-to-action, all centered around a limited-time $5 off offer for loyalty members. This strategy resulted in a 39% lift in all shop sales, 8% same store sales growth, a 65% year-over-year increase in rewards redeemed, and a 26% increase in new reward members acquired.

Playa Bowls