Case Study: Kradle achieves 90% lower CPA with Response Labs

Kradle cuts CPA by 90% with Response Labs

Kradle, a fast-growing pet wellness brand, needed to turn its paid media into a dependable growth channel. The company faced challenges with incomplete attribution, a high cost-per-acquisition, and strict advertising policies for its CBD products. To address this, Kradle partnered with Response Labs to establish clear measurement and identify compliant audience strategies.

Response Labs implemented a revamped attribution framework and launched compliant campaigns on platforms like The Trade Desk, Google, and Meta. They built high-intent audiences, tested creative, and optimized Kradle's website to reduce friction. As a result, Kradle achieved a 90% reduction in CPA within the first three months, a 14% month-over-month sales growth, and a 4x increase in on-site conversion rates, turning paid media into a reliable channel.

Kradle