Case Study: Home Care Delivered scales lead generation with Response Labs

Home Care Delivered increases media lead volume 50% with Response Labs

Home Care Delivered, a provider of insurance-covered medical supplies, faced the challenge of scaling lead generation and improving cost efficiency under a reduced marketing budget. They needed to reach highly specific populations like Medicare-eligible seniors while navigating strict healthcare compliance rules and data visibility gaps. They partnered with Response Labs to address these challenges.

Response Labs implemented a two-phase strategy involving targeted media optimization and a custom attribution pipeline. Their solution used audience-specific creative and a full-funnel reporting system to connect lead capture to final conversions. This approach resulted in a 50% increase in media lead volume, a 38% decrease in cost per lead, and a 7% reduction in total ad spend for Home Care Delivered, effectively turning budget constraints into an efficiency victory.

Home Care Delivered