Case Study: Floor Coverings International drives record-breaking leads with Response Labs

Floor Coverings International boosts site traffic 110% with Response Labs

Floor Coverings International, a flooring company, faced a seasonal slowdown in the home improvement sector worsened by post-COVID market softening. Their challenge was to generate urgency, increase leads, and maximize year-end revenue for their franchise owners. They partnered with Response Labs to implement a promotional marketing campaign.

Response Labs created and executed the "FLOORfest" promotion, a high-energy fall campaign featuring a simple, sticky creative concept and an offer of 10% off or 0% financing to drive urgency. The solution successfully increased site traffic by 110% year-over-year and achieved a 3.12% click-through rate. Engagement was 41% higher than the brand's evergreen campaigns, generating exceptional lead volume for Floor Coverings International.

Floor Coverings International